1.了解品牌：在进行设计之前，设计师需要深入了解品牌的价值观、目标和定位。这样可以确保设计风格和元素与品牌形象保持一致。

2.建立品牌视觉标识：视觉标识是品牌形象的核心，可以通过设计符号、字体、颜色等元素来建立品牌的视觉识别度。

3.创建品牌形象库：品牌形象库是一种标准化的设计元素集合，包括品牌的颜色、字体、图形等，可以确保在任何设计中保持一致性。

4.设计品牌材料：品牌材料包括宣传册、名片、信封等，设计师可以通过运用品牌视觉标识和形象库中的元素来设计这些材料。

5.设计品牌广告：品牌广告是一个重要的宣传手段，可以通过设计吸引目标客户的眼球，设计师需要考虑到品牌的形象和目标客户的需求。

6.定期更新设计元素：品牌的视觉形象需要不断更新和改进，设计师需要根据市场和品牌发展的变化定期更新品牌的设计元素。

综上所述，将美工设计与品牌建设结合起来可以帮助品牌形象更加鲜明、有特色，并且在市场上具有竞争力。

1. Understand the brand: Designers need to have a deep understanding of the brand's values, goals and positioning before proceeding to design. This ensures that the design style and elements are consistent with the brand image.

2. Establish brand visual identity: Visual identity is the core of brand image, which can be established by designing symbols, fonts, colors and other elements.

3. Create a brand image library: A brand image library is a standardized collection of design elements, including brand colors, fonts, graphics, etc., to ensure consistency in any design.

4. Design brand materials: Brand materials include brochures, business cards, envelopes, etc. Designers can design these materials by using elements from the brand visual identity and image library.

5. Design brand advertising: Brand advertising is an important means of publicity, which can attract the eyes of target customers through design. Designers need to consider the brand image and the needs of target customers.

6. Update design elements regularly: the visual image of the brand needs to be constantly updated and improved, and designers need to update the design elements of the brand regularly according to the changes of the market and brand development.

To sum up, combining art design with brand building can help brand image be more distinct, distinctive, and competitive in the market.